ENTITY TEAM

LEE-ANNE SMITH-HENDERSON, Director of Educational Sales and Distributor Relations
Lee-Anne is co-owner of Fantasy Island, the largest full-service salon in Barrie, Ontario Canada, for over 10 years. Featured in Modern Salon Magazine as Top 30 Under 30 Entrepreneurs in The Beauty Industry, Lee-Anne has also been named the Canadian Nail Artist of the Year five times, placed first in over twenty nail competitions and in the top five in over fifty competitions including the World Cup and the NailPro Cup.

Lee-Anne has worked with top fashion editors and designers, and her artistry has been featured on the runways at New York’s Fashion week and in many trade and consumer publications including NAILS Magazine (cover), Nailpro Magazine (cover), Salon Magazine, Canadian Hairdresser, Beauty Beat Magazine, Health Magazine, Mademoiselle, In Style, Glamour, Brides, Redbook Cosmo Girl, Teen Style and Vibe.

An award-winning educator, Lee-Anne has trained nail artists and industry educators worldwide including Japan, Europe and Australia. Lee-Anne is also one of the beauty industries most sought after presenters and public speakers. She was recently accepted into the Canadian Association of Professional Speakers.

LORENA MARQUEZ, Global Training and Trade Relations Artist
Lorena Marquez is among the most respected names in the nail industry. Lorena’s artistic accomplishments include over 200 competition wins, including the 2004 and 2005 Nailpro cup championship and #1 competitor ranking by NAILS magazine in 2005. In 2000 Lorena won the World International Nail and Beauty Association tip & overlay championship. Her artwork has been featured on the cover of NAILS and Nailpro magazines.

Lorena has educated nail professionals worldwide, and has been a featured educator at many national and international venues, including those in the Netherlands, Poland, Australia, New Zealand, Korea, Japan, Thailand, The United Arab Emirates and Central America. She has judged competitions in the U.S., Asia, Australia and Europe. Working with leading beauty manufacturers, Lorena brings experience in product development, education and international distributor support.

STU LUDLOW, Vice President of Sales, US
Stu brings over 25 years of experience in the successful development of independent contractors, business owners and professionals. He has assisted numerous major corporations and Fortune 500 companies in the recruitment and development of their most valuable asset – people.

As a successful business owner himself, Stu understands the day-to day challenges of growing clientele and bottom-line. The track record of this seasoned professional includes achieving outstanding performance and award-winning accomplishment. His mottos “lead by example” and “help others get what they want” is at the forefront of his action plans for helping others achieve business excellence.

DIEP (DEE) NGUYEN, National Director of New Market Development
Dee brings a wealth of industry experience to the Entity team. She started her career in 1991 as a nail technician renting a booth and eventually opened her own salon. With a desire to excel in her new business she invested the time to attend industry shows to learn about new products and techniques. Her passion for the business soon expanded to teaching others as an educational sales consultant. Within two years she was promoted to regional manager for a major nail care manufacturer and established an extensive network of successful distributors across the nation.

Dee credits her success to the value she places on her customer relationships and listening and responding to their needs.

LESLIE RANDALL PEREZ, Vice President Operations
Leslie's appreciation for artistic creation within a business environment began as a teenager when she worked summers in her family's wholesale flower business. After college she moved into a full-time general manager position and quickly developed her special skill of educating creative people on the benefits of using exceptional products. After ten years helping floral artists utilize top quality products to achieve maximum results in their day to day business, Leslie left the flower business to pursue a career as Education Development Manager for one of the nail industry's most respected companies.

Throughout her tenure at Creative Nail Design, Leslie's responsibilities encompassed many departments and her duties included the direct management and development of world known education programs, customer service team, school programs manager, trade show department and 100+ industry educators. One of the more exciting elements of her position was the opportunity to work along side the industry's top platform artists as they instructed around the globe. Tom Bachik was at the top of that list, and his passion and ability were always a source of inspiration for her. So when the opportunity arose to help him and fellow industry icon Tom Holcomb launch Entity Beauty, it was an experience she could not pass up. As Director of Education Leslie strove to build programs focused on giving back to the industry, never losing sight that Entity is a company created by nail artists for nail artists. As Entity Beauty has grown Leslie has expanded her responsibilities and currently leads the Education, Product Development, Customer Relations and Public Relations departments as Vice President Operations.

JETECA OVERMAN LARSON, Customer Relations and Event Manager
Jeteca graduated from the ROP Cosmetology Academy at Sonora High School as a California Licensed Cosmetologist. As a salon owner, Jeteca managed all aspects of her business specializing in hair design, corrective hair color, nail services, make up and skin care for more than ten years. Her management skills and extensive salon experience opened the door for her to shift her expertise and focus into other career opportunities within the industry. In October 2000 she moved into product development and then onto customer service management as the Lead Hotline Technician for Creative Nail Design. During her time with Creative Nail Design she was instrumental in doubling the headcount of the Customer Service Department.

Jeteca joined Entity Beauty, Inc. as they launched their product line in February 2005, as the Customer Relations Manager and quickly added the coordination of trade shows to her many responsibilities. Being a seasoned cosmetologist herself, Jeteca understands the needs and issues nail artists and salon professionals encounter on a daily basis. You can always count on personal service and professional advice from Jeteca. Jeteca has a passion for people, "When sharing tips and tricks with students and other professionals in the beauty industry, it's exciting to motivate and help fellow artists take their skills to the next level."

DIANA NOTHDURFT, Customer Relations Specialist
Diana came to Entity Beauty with more than 15 years of customer service experience. Hired by Creative Nail Design as the Masters Program Administrator, Diana grew with this position and went on to work as a Consumer Hotline Administrator. It was then that she decided to go to the Poway Nail Academy and become a California Licensed Manicurist. She completed her training and was licensed in June of 2005. Diana’s goal was to get real life hands-on experience in the salon and better understand the challenges nail artists face in the beauty industry. In August of 2006 the opportunity arose to work for Entity Beauty. Diana jumped at the chance to be able to support her fellow nail technicians.

Diana is excited to share her industry knowledge and experience to answer technical questions, in addition to providing beauty professionals the superior customer care they deserve. As the Customer Care Specialist, Diana takes great pleasure in helping Entity Beauty revolutionize the Nail Industry.