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CRAIG
A. FLEMING, President & Chief Executive Officer
Craig has been the President and Chief Executive Officer of ENTITY since
February 2006. A seasoned and successful leader, Craig has owned and operated
several businesses. Previously, he was the Chairman, CEO and President of
HCX Salons International.
Craig built the largest art publishing business in the world during his
five-year tenure as Chairman, CEO and President of Media Arts Group, Inc.
(NYSE: MDA), the exclusive publisher of artist Thomas Kinkade. Under his
leadership, revenues grew four-fold as he expanded U.S. retail locations
from 900 locations to 5,000 stores, and stand-alone galleries from 4 to
387 worldwide.
LEE-ANNE SMITH-HENDERSON, Education and Advantage Team Member Consultant
Lee-Anne is co-owner of Fantasy Island, the largest full-service salon in Barrie,
Ontario Canada, for over 10 years. Featured in Modern Salon Magazine as Top 30
Under 30 Entrepreneurs in The Beauty Industry, Lee-Anne has also been named the
Canadian Nail Artist of the Year five times, placed first in over twenty nail
competitions and in the top five in over fifty competitions including the
World Cup and the NailPro Cup.
Lee-Anne has worked with top fashion editors and designers, and her artistry has
been featured on the runways at New York’s Fashion week and in many trade and
consumer publications including NAILS Magazine (cover), Nail Pro Magazine (cover),
Salon Magazine, Canadian Hairdresser, Beauty Beat Magazine, Health Magazine,
Mademoiselle, In Style, Glamour, Brides, Redbook Cosmo Girl, Teen Style and Vibe.
An award-winning educator, Lee-Anne has trained nail artists and industry
educators worldwide including Japan, Europe and Australia. Lee-Anne is also one of
the beauty industries most sought after presenters and public speakers. She was recently
accepted into the Canadian Association of Professional Speakers.
LORENA MARQUEZ, Education and Advantage Team Member Consultant
Lorena Marquez is among the most respected names in the nail industry. Lorena’s artistic accomplishments include over 200 competition wins, including the 2004 and 2005 Nail Pro cup championship and #1 competitor ranking by NAILS magazine in 2005. In 2000 Lorena won the World International Nail and Beauty Association tip & overlay championship. Her artwork has been featured on the cover of NAILS and Nail Pro magazines.
Lorena has educated nail professionals worldwide, and has been a featured educator at many national and international venues, including those in the Netherlands, Poland, Australia, New Zealand, Korea, Japan, Thailand, The United Arab Emirates and Central America. She has judged competitions in the U.S., Asia, Australia and Europe. Working with leading beauty manufacturers, Lorena brings experience in product development, education and international distributor support.
STU
LUDLOW, Vice-President of Sales
Stu brings over 25 years of experience in the successful development of
independent contractors, business owners and professionals. He has assisted
numerous major corporations and Fortune 500 companies in the recruitment
and development of their most valuable asset – people.
As a successful business owner himself, Stu understands the day-to day challenges
of growing clientele and bottom-line. The track record of this seasoned
professional includes achieving outstanding performance and award-winning
accomplishment. His mottos “lead by example” and “help others get what they
want” is at the forefront of his action plans for helping others achieve
business excellence.
STEVEN
SCEARCY, Central Regional Sales Vice-President
Steve began his career as the communications director and personal aid to
a governor. There he worked with impressive names like Humphrey, Biden,
Kennedy and Stevenson. Since then, Steve has taken his communication skills
into the development of creative and effective education programs. After
the 9/11 tragedy, Steve co-developed the “After” program to help young teens
cope when tragedies occur. Based on that experience Steve co-edited the
book “Kid’s Letters to Terrorists” which has been translated into numerous
languages and endorsed by the likes of Jack Canfield of “Chicken Soup for
the Soul” fame.
With a passion to help kids, Steve developed a board game designed to help
middle-school children understand the consequences of drugs and the effects
they can have on lives. He has produced hundreds of training films and videos
for companies around the world, often creatively using humor to convey important
ideas. Steve has also developed educational materials for universities and
major seminar companies. In his role equipping ENTITY Advantage members,
Steve believes “a good educator does not create students in his own image,
but helps students who discover their own image.”
DIEP (DEE) NGUYEN,
Regional Sales Director
Dee brings a wealth of industry experience to the Entity team. She started her career in 1991 as a nail technician renting a booth and eventually opened her own salon. With a desire to excel in her new business she invested the time to attend industry shows to learn about new products and techniques. Her passion for the business soon expanded to teaching others as an educational sales consultant. Within two years she was promoted to regional manager for a major nail care manufacturer and established an extensive network of successful distributors across the nation.
Dee credits her success to the value she places on her customer relationships and listening and responding to their needs.
BEN
WILLIAMS, Chief Financial Officer
Ben gained financial and strategic planning expertise at the corporate headquarters
of both Ford Motor Company and PepsiCo, and brings seventeen years direct
selling experience to Entity Beauty.
Throughout his career, in addition to accounting responsibilities, his financial
analysis expertise has been heavily utilized in supporting marketing and
sales functions. At Ford he worked extensively with the advertising and
marketing departments. At PepsiCo, he was involved in strategic planning,
promotional fund allocation, and developed pricing and sales forecasts.
In direct sales he served as a Director of Financial Planning & Analysis
(U.S. and later Worldwide) and Chief Financial Officer. He has also served
as a consultant for several direct sales companies focusing on developing
financial models for new start up companies and improving existing companies
methods of tracking and interpreting sales data.
Ben earned his B.S. in Economics from Allegheny College in Meadville, Pennsylvania,
his MBA in Finance from the University of Pittsburgh and passed the CPA
exam.
LESLIE
RANDALL PEREZ, Director of Operations
Leslie's appreciation for artistic creation within a business environment
began when she worked summers in her family's wholesale flower business.
After college she moved into a full-time general manager position and quickly
developed her special skills uniting people and product. After ten years
helping design artists use products to achieve maximum impact in the retail
trade, Leslie left flowers to pursue a career as Education Development Manager
for one of the nail industry's most respected companies.
Throughout her tenure at Creative Nail Design, Leslie's responsibilities
encompassed many departments and her duties included the direct management
and development of world known education programs, customer service team,
school programs manager, trade show department and 100+ industry educators.
One of the more exciting elements of her position was the opportunity to
work along side the industry's top platform artists as they instructed around
the globe. Tom Bachik was at the top of that list, and his passion and ability
were always a source of inspiration for her. So when the opportunity arose
to help him and fellow industry icon Tom Holcomb launch Entity Beauty, it
was an experience she could not pass up. As Director of Education Leslie
strives to build programs focused on giving back to the industry, never
losing sight that Entity is a company created by nail artists for nail artists.
JETECA
OVERMAN LARSON, Customer Relations Manager
Jeteca graduated from the ROP Cosmetology Academy at Sonora High School
as a California Licensed Cosmetologist. As a salon owner, Jeteca managed
all aspects of her business specializing in hair design, corrective hair
color, nail services, make up and skin care for more than ten years. Her
management skills and extensive salon experience opened the door for her
to shift her expertise and focus into other career opportunities within
the industry. In October 2000 she moved into product development and then
onto customer service management as the Lead Hotline Technician for Creative
Nail Design. During her time with Creative Nail Design she was instrumental
in doubling the headcount of the Customer Service Department.
Jeteca joined Entity Beauty, Inc. as they launched their product line in
February 2005, as the Customer Relations Manager and quickly added the coordination
of trade shows to her many responsibilities. Being a seasoned cosmetologist
herself, Jeteca understands the needs and issues nail artists and salon
professionals encounter on a daily basis. You can always count on personal
service and professional advice from Jeteca. Jeteca has a passion for people,
"When sharing tips and tricks with students and other professionals in the
beauty industry, it's exciting to motivate and help fellow artists take
their skills to the next level."
Diana Nothdurft,
Customer Care Specialist
Diana came to Entity Beauty with more than 15 years of customer service experience.
Hired by Creative Nail Design as the Masters Program Administrator,
Diana grew with this position and went on to work as a Consumer Hotline Administrator.
It was then that she decided to go to the Poway Nail Academy and become a California Licensed
Manicurist. She completed her training and was licensed in June of 2005.
Diana’s goal was to get real life hands-on experience in the salon and better understand the
challenges nail artists face in the beauty industry. In August of 2006 the opportunity arose
to work for Entity Beauty. Diana jumped at the chance to be able to support her fellow nail
technicians.
Diana is excited to share her industry knowledge and experience to answer technical questions,
in addition to providing beauty professionals the superior customer care they deserve.
As the Customer Care Specialist, Diana takes great pleasure in helping Entity Beauty
revolutionize the Nail Industry.
MARY
B. ANDERSON, Marketing and Brand Consultant
Mary is an experienced business manager and consultant with demonstrated
success and over 20 years of experience in business development, P&L management,
consumer products marketing, channel and new product development. As a certified
public accountant, she supported clients in a variety of industries with
Coopers & Lybrand. At The Quaker Oats Company, Mary served in brand management
and financial roles for businesses such as Gatorade®, Quaker® Hot Cereals
and Aunt Jemima®. She successfully developed and launched the Internet distribution
channel for the largest specialty food distributor in the United States.
Mary has also assisted several established and new brands in extending their
business through home shopping networks and direct marketing channels.
Mary has a graduate degree from the J.L. Kellogg Graduate School of Management
at Northwestern University with a Masters of Management degree in Marketing,
Finance and Organizational Behavior. Her undergraduate degree is in accounting
from the University of Illinois at Urbana-Champaign, where she graduated
cum laude.
PETE
FREUDENBERGER, Director of Information Technology
Peter joined the Entity Beauty team with fifteen years of experience in
information systems, four of them in direct sales at the director level.
He served as a programmer and analyst at Flextronics International, Alliance
Entertainment, and Sky Mall. Peter has experience in all areas of information
systems for both start-up and mature direct selling companies.
Pete has expertise in a variety of areas including financial, manufacturing,
inventory, and ERP systems. He is skilled across many different technology
platforms, and specializes in networking and system integration.
RICHARD
RYAN, Manager of Accounting
Richard brings thirty years of general accounting experience to Entity Beauty.
During his career, Richard served in various accounting and financial capacities
with Fortune 500 companies in the Direct Selling industry. He is well versed
in all areas of financial accounting, with a special emphasis on the day-to-day
operations of accounting. Most recently Richard assisted a start-up direct-selling
business develop systems and procedures to support all areas of finance
and accounting.
Richard has a bachelor of sciences in Accounting and Finance.
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