Five-minute technique to make $5,500+ a year
What would you do with an extra $5,500+ dollars? I bet a few things come to mind. Ask yourself a few simple questions: How many clients are currently getting their nails buffed to a high shine? For free. Have you added the extra cost for materials (Entity's Shiner) to your price? Have you added the cost for the extra time into your price? If not, here's an easy way how. The metric is simple.

Start by creating two options on your service menu. First, the standard service that includes finishing with Entity's UV Topcoat. Simply refine to the green side of the buffer, apply Cuticle Oil for optimum results, have your client wash and finish with UV Top Coat. For the second option and a mere $5 dollar increase in service price, create a fun name to entice your clients. A name that describes what's extra such as: ‘The Retouch-shine-O-Roma’ or ‘The Bling, Bling Shiny Thing’, uh... yeah, you might want to come up with your own names.

In this service you would give the nails that little extra attention they deserve. For a $5 dollar increase in service price not only do you take the time to buff the nails to an incredible high shine with Entity's Shiner and finish by massaging in Cuticle Oil, but your client keeps the Shiner to maintain the shine between services. By adding the Shiner into the service price you're able to retail with out the pushy sales feeling. I also find by buffing to a high shine, I get a better seal around the cuticle and better adhesion. And by giving the Shiner to my client, they take ownership in their nails and actually take better care maintaining the shine. Their nails look new until the next service. This means more compliments, referrals and less work come re-touch time. Hey, I'm all about less work and more referrals!

So let's do the math shall we? Your cost for Entity's Shiner: a buck-five-o ($1.50 if ya not hip wit da street lingo). The charge for your time: $5.00. The profit: $3.50 Bust out the calculator... $3.50, six clients a day, five days a week, fifty-two weeks a year... uh, nah, gotta take two weeks off for vacation. That makes fifty weeks a year (insert typing sounds here). Total = $5,250 big ones, clams, smack-a-roos! But wait there's more! As an Advantage Member you get your additional 10% off the cost of the Shiners - woo hoo! That means you just added an additional $225 bucks, clams, smack-a-roos or approximately 130 Grande Espresso Macchiatos just by being an Advantage Member!

Now, include Cuticle Oil in your retail regiment and we're talking one heck of a vacation! Have fun, create exciting got-to-have names, for your services. Stock up on Entity's Shiners and Cuticle Oil, and put that $5,500 to good use.

Tom Bachik
Co-Founder - Creative Director

Part of the true enjoyment in life is sharing. People seem to have been created to share. In fact, the truth is, the more we share the happier we are. And we share just about everything in our lives. We share our experiences, we share movies and books and of course we share pictures of our children and vacations. We even share the flu on occasion. We show, tell and reenact in the name of sharing. Nothing could be more natural.

Entity was built on this very natural human tendency to want to share. That's why the Entity team building process is so easy. It's just sharing. Sharing an experience that is unique in this industry. Nail artists helping nail artists. Yes, the products are the best in the world. And the training is world class. And our founders are the foremost names in the industry. But for many in the Entity family the best thing about the experience is sharing. Helping someone get the best training and products at special Advantage prices. It feels good and can be down right exciting.

The excitement comes when you realize that Entity believes that one good turn deserves another. So when you share the Entity Advantage you are rewarded. When you sponsor someone into the Entity family you immediately begin to enjoy the rewards of sharing. You begin to earn additional income from sponsorship bonuses, volume bonuses and more. Programs like Fast Start reward you with over $160 in free product when you sponsor four people within 60 days of becoming a member. Additional income, free product and all you did was share a good thing. Nail artists helping nail artists. That's the true Entity Advantage!

Even with the financial rewards many nail artists say the greatest thrill comes from helping someone. Helping them advance their career by becoming an Advantage member. Helping them become a better artist. Helping them become their very best. And at the same time, building friendships that will last a lifetime. Special friendships between people with common interests, dreams and goals who truly love when you share those pictures of your kids and that special vacation. It's something that money can't buy.

So sponsor someone! Share the Advantage opportunity and see what happens. You could make some extra money. You could earn some free product. And you just might meet your next best friend. All because you did what was natural, you shared. So share Entity - it's the right thing to do!

Why is the sculpting brush you choose so important? As nail artists, the brush is an essential tool and a vital investment.

Entity brushes are 100% PURE Kolinsky, not the usual Kolinsky sable blend. Kolinsky is the highest quality and most valuable hair used in artists' brushes. The brushes will spring back or "snap" back after being bent, while lesser quality brushes will hold a slight bend in the tip. They are handmade and ergonomically designed.

Both the Entity Studio and Couture Brush are #8 flat oval brushes designed to give you ultimate product control. These brushes also come to a perfect point, for precise detailing. The versatility of these brushes allows you to sculpt nails a mile long, define your smile lines and create intricate nail art designs. The Couture Brush has a retractable head and a slightly shorter handle than the Studio Brush. Both the Couture Brush and the Studio Brush come with a built-in cover that prevents contamination and prolongs the life of the brush.

Invest in your art today by purchasing Entity Studio and Couture brushes.